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In an article written in November 2010 for Nation’s Restaurant News, J.J. shared in “More consumers using mobile mobile business apps for restaurants” that, in the first 6 months that Kudzu Interactive’s Snapfinger app went live in 2009, it generated $10 million in aggregate take-out and delivery sales for the 28,000 plus chain restaurants on the system at the time.
OpenTable Inc., which launched in May of 2008, says that, as of September 30, 2012, more than 5 million diners have been seated via app made reservations. Some San Francisco restaurants now believe 10% of their reservations are made through their app.
With the numbers continuing to grow, Technology research specialist Gartner Inc., estimated by the end of 2010, 1.2 billion people will carry phones capable of mobile commerce. In The State of Mobile Apps, written for the Application Conference w/ Insights from the Nielson Company”s Mobile Apps Playbook, states that 1 in every 4 adults have a Smartphone, pocket-sized device.
If you are the owner of a restaurant chain or an individual restaurant, what does this mean to you? Given the number of customers showing their willingness to us mobile business apps to place orders and make reservations, you can’t afford to not ensure you have your own app or you’re likely to lose your share of this lucrative market to another local dining establishment.
Yet, you don’t have to pay a third party an exorbitant amount of money to build and maintain your site. Using the latest release of Snappii 2.0, any employee can easily create an app for your restaurant. You can easily let your dining guests let you know the time they’d like a reservation and the number in their party. By looking at pictures, descriptions and even prices if you choose of your entire menu item, they can even order ahead. Check out this video to learn even more about how Snappii can help your restaurant grow its business and client loyalty.
You can also use the information collected by your Snappii 2.0 app to reduce food waste. With a list of diners and the menu items they like, if you are having a Lasagna special today, you can even send those specific diners a special price for the Lasagna just for them to ensure you don’t have any leftovers you’ll possibly need to discard.
Start building your app with Snappii 2.0 today and you can be filling more tables tonight.
