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– no need to work from desktop, mobile devices are easily kept in the pocket and are always with you
– mobile optimized websites have simpler but at the same time more comprehensive layout and information. Usual sites often contain excessive data which users wouldn”t need at their first visit to the site. Mobile sites give exactly the things that prospects may need and nothing abundant.
– mobile sites development is usually far more cheaper than app creating. This is an important reason why most businesses make mobile sites first and only then decide to get a mobile app
– a mobile app is faster, more interactive and can integrate with all kinds of other phone features. But the app must be installed to be of any use at all, while a good mobile site can simply be navigated to on a user’s whim.