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Mobile technology has changed the way business specialists think. Increasingly, people turn to their mobile devices with special mobile apps to satisfy every need. In 2014 Forrester Research Inc. launched the book The Mobile Mind Shift: Engineer Your Business to Win on the Mobile Moment. One of the authors Ted Shadler thinks that nowadays consumers increasingly expect the answers and solutions for all their questions and issues to be on their smartphones. Also, The Mobile Mind Shift proves that the new battleground to win, serve and retain consumers is in the mobile moment, the instant in which a consumer seeks an answer on a mobile device.
“Businesses must be prepared to serve their customers in the mobile moment or else risk losing to competitors that provide a better mobile service”, said the authors of the book. “Serving customers in their mobile moments requires a holistic, disciplined approach across the entire organization. Forrester expects businesses to spend $189 billion by 2017 to redesign business processes for the mobile mind shift.”
Consumer-facing mobile apps to win the mobile moment
Mobile apps are the most important elements of “winning the mobile moment” due to its opportunity to always be with customers when they reach for their smartphones with a specific objective in mind. There are many examples of businesses building great consumer-facing mobile apps to win the mobile moment. All such apps should possess a few things.
The design of a mobile app which pretends the success in winning the mobile moment plays a very important role. Generally, app design strategy focuses on minimizing the time it takes a user to open an app, simplifying the navigation, satisfying the overall impression and making the intention to return. This way, thoroughly approach the design issue and make it professional but attractive.
To win the mobile moment, users need be able to have the right tool for the right time. Think about the best functionality of the app. Primarily, focus on people and their direct needs and requirements. Also, remember, that your app should be optimized for specific tasks, for specific users and for the environment where it will be most commonly accessed. Don’t try to do everything at once.
Frequent updates and changes in the app show care towards users’ needs and wants, and, hence encourage them to use the app more often. It is the last but not the least element of the “winning the mobile moment” directivity.
Mobility strategists should prioritize app mobilization projects by focusing on the mobile moments since as it has been said in the book The Mobile Mind Shift, tomorrow’s winners will be those who serve the customers in their mobile moments that matter.
