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When some app builders embark on creating mobile applications, they dream that their creations could be the next TrueCaller, which has exceeded the level of 100 million users. Thus, they are targeting directly the audience of millions of users. However, it is a critical mistake.
Creating an app with the expectation of 100 millions of users is not a practical approach for startups. With this approach, the application can never even be started. After all, the creation of software that can accommodate millions of users requires quite impressive amounts of time and money.
Unfortunately, some entrepreneurs simply do not have a clear idea of their final product, can’t correctly calculate the costs, and do not have the proper skills for projects of this scale. Instead, if they have only an idea, it is better to start with the application aimed at a small number of users than not to start at all. Here are some tips of a more practical approach to building an application that will have better chances for success.
First, they should turn to studying the market. This way, they will be better informed about essential needs of consumers, about their preferences and desires. From this, they’ll be propelled when creating their mobile app. They should also contact potential users to have real and honest feedback. As Nathan Furr and Paul Ahlstrom said in, perhaps, the best of their books, Nail It Then Scale It: “All too often, entrepreneurs fall in love with their product or technology, they ignore negative feedback from customers, and they spend years building a product based on a vision that no one else shares.”
After releasing the application, they should be very attentive and receptive to the first reaction to it as they need to assess it and plan future changes and improvements thoughtfully and thoroughly.
After running the application for a while, they should again pay close attention the users’ feedback. They should not try to outwit their users but try to gain their trust. And only when they create a good and rather solid reputation for their application, can they think about attracting larger numbers of users. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful,” said Jeff Bezos, Amazon Founder.
