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Take Your Customer Experience to the next Level

I had a favorite pet store that I frequented to buy my dog food once. The pet store had a punch-card system where if you bought the same food a certain amount of times in a row, you would get a free bag of food after the tenth bag. I’m all for free stuff, so I signed up for it.

The problem was with the way they kept up with it. Whenever I would purchase something at the store, they would pull out a folder overflowing with papers. They would fish around for my name for a few minutes, until they found my specific card, which they then had to sign and stuff it back in the folder.

Not only was it hard for them to maintain, it wasn’t accurate – I never did get to that free eleventh bag.

Back when software was hard to create, this was more acceptable. Phones barely had enough memory to hold a few phone numbers, and developing a software for something like a punch-card system was unheard of.

Times are different. In our modern age, technology is there for us to use – so long as you know how to use it.

Snappii is an app company that has revolutionized the way apps are made in today’s fast paced business world. By developing a platform to create apps, Snappii is able to push out apps much faster, cheaper and efficiently than most other brands out there. With features that include unlimited prototyping, all of the most popular app functions and even HTML5, Snappii might surprise you with what it can do. Contact one of our sales associates today for a quote.

Templates are the bread and butter of Snappii’s DIY platform. And we have some for almost every occasion. If you’re a retail store that is looking to make things a bit more efficient, check out these templates:

Product Catalog

Just like the last app, this one also benefits as a sort of medium between you and your potential customers. Product Catalogs, however, tend to be more on the informative side rather than the persuasive one. If your a company that sells heavy machinery, for example, the product catalog can offer a clean and accessible way for your sales associates to pull up pictures and details about your products. Just by having an app at all you increase your chances of eyeballs on your brand, so it could be an extremely profitable decision for some business owners.

Supermarket

This would have been great for that pet food store I was talking about. The Supermarket template allows you to put your catalog up for sale within the app. Aside from acting as another form of marketing through sending customers exclusive coupons, it also gives customers some additional freedoms that wouldn’t be possible without a mobile app. Customers can pay before-hand and then come pick up their goods when they’re available. Customers can also check if you have an item, and if not, when you will have it.

But most importantly, it gives you a way to communicate with your customers. If a customer notices a problem within the store, the app can act as a way for them to contact the store via a forum. Placing questions in a forum allows others to comment on it, which will give you a sense on the areas that could use work throughout your store.

Most of these apps will be pre-customized so that you can start using them right away. That said, we know a lot of businesses can differ even if they’re in the same sector, so we also give the user access to the app editor so they can customize things themselves. For more information on our form editor, sign up with Snappii and check out the “My Account” page.

Snappii is constantly looking to improve it’s…well…everything. If you have any suggestions for improvements you’d like to see in the site, platform, or anywhere else, let us know.

Small Businesses Need This to Stay Afloat!

Small businesses often face the problem of thinking too small. They fall into the trap of using the most available method of solving problems – a learned behavior most likely from when the business was starting, and the going was rough. As a result, many businesses, even in our modern world, end up sticking to the same methods for years, sometimes decades, before they wise up to the fact that there’s always an easier way.

I’ll give you an example – we recently made an app for a small Surf shop based in California. They had been around since the 90’s, and the pen/paper was just too easy to let up. At the same time, it caused them massive headaches. Missing pages, illegible text on other ones and an innumerable amount that seem to simply vanish altogether. Not to mention the filing cabinets that were quickly turning the quaint backroom office into a law-firm of paper.

Snappii specializes with businesses just like this. By intergrating what the business already uses to create an entirely new, and far superior, form, businesses can spend less time on the formalities and more time getting to know your customer base – something that will ultimately pay dividends in the future.

How does Snappii work to provide apps at such quick speeds for such low rates? The proof is in the pudding:

One-on-One with Developers

There’s a reason why we believe in small businesses – because Snappii’s a small business too! While we do have offices all over the world, we believe that smaller, more intimate settings are where real creativity happens. We’re strong believers that the size of our teams is a big proponent of our success, and we’ve helped hundreds of small businesses realize the same dream.

Because we’re on the smaller side, it’s much easier to communicate changes when needed. Support can talk directly to the customer, and then turn around to flip the language into dev talk for the developers. This means that you constantly have access to changes you want to make to your app, allowing you to refine it until it’s the perfect little machine you need for your business.

Lightning Fast Platform

Changes can be made to apps with relative ease. Because of the architecture of Snappii’s apps, developers can utilize a platform (which they themselves built) to put together apps faster than any native developer can ever hope to achieve.

From start to finish, we make sure that the finished product is exactly what you were intending to receive when purchasing an app. We found that some app shops, especially ones that build natively, would often miss the mark when creating apps. However, once everything is paid for, app shops tend to put their older projects on the back-burner to keep their sites set on newer projects.

Snappii is the opposite. Even after the app is delivered and in your device, Snappii is still there to help you with any questions, training, and of course, improvements.

Full Support, All the Time

While we aren’t 24/7, we’re pretty close. Our support team is constantly checking their emails to make sure that there are no customers in dire emergencies. We know that once you automate, you don’t go back. When apps malfunction, as all things sometimes do, we want to assure you that the problem is going to be solved quickly, and efficiently.

If you want to look up some more information about Snappii and what it can bring to your business, check out our website at www.snappii.com

For inquiries, send your requirements to support@snappii.com for a free quote!

Fire Inspections Apps for Beginners

There’s apps for everything nowadays. To even think that computers once needed CD’s to get software seems like a foreign concept. We’ve gotten used to having a problem, going into the app store, and within seconds having a solution. So maybe you own a Fire Inspection business, and you’re looking for ways to maximize every hour of everyday. You want solution that’ll allow you to pull up any invoice, even ones from years ago, right in your pocket. The ability to pull up literally any form in your repertoire, right in the palm of your hand. You probably found this article by typing in “Fire Inspection apps”, but a lot of apps are very similar when it comes to any sort of inspections. They usually work the same. A user logs into the app, then clicks into a form. The form is a direct reflection of the normal form used in inspections, so most employees will already know how to navigate through it. You can also save time by using small shortcuts like drop-downs and radio buttons. You complete the form, send it off to the boss (or whoever) and you’re done.

We do the same thing now with pen and paper. It just takes way longer, requires the individual to carry around multiple documents (sometimes folders full) and runs the risk of being damaged. 15 years it ago, it was understandable why it was out of arm’s reach to make software for your business. But Snappii has been working since 2012 to change that notion.

Fire Inspection Apps

One of the features that Snappii offers is the ability to test-drive apps without spending so much as a penny on our platform. By going to the app store (both iTunes and Google Play), and looking up the Snappii catalog, you can download demo apps for virtually all the functions that Snappii can do.

For Fire Inspections, the app features a generic form. This form can be modified to fit your needs, and we can even make it resemble the form your business already uses. Just email support@snappii.com a copy of the form, and we can get you a quote in as little as 48 hours.

Getting your app customized also gives you a few other benefits, such as the opportunity to add your own logo and branding. You can also make user types to restrict access to certain parts of the app. There’s even ways to capture where the form was filled out, without informing the person that’s filling it out. No uncertainty about employees missing their shifts, and peace of mind that every employee accurately filled out all the information for each and every log.

 

Fire Inspections just scratch the surface on what Snappii is capable of. We have apps for all sorts of business’s. If you want more information about what sort of apps we cover, see for yourself in our catalog. Remember all apps are available in both Android and iOS.

 

5 Ways to Improve your Social Media Marketing

With so many outlets to push your business out there, it’s difficult to discern which methods should be focused on.

Truth is, there’s plenty of ways improve your social media presence. Mobile apps, for example, can go a long way in giving your customers a medium to contact you. Being more engaged with your customers can promote a good brand image, and will also give you insight on areas you need to improve.

Snappii makes creating mobiles apps easy with their no-coding DIY app builder that can take an app from idea to your phone in MINUTES. Click here to try it out for free!

That said, there’s other ways to improve your social media marketing. Here’s some of them:

  1. Blogging

Who reads blogs anymore, right?

Well, I guess you do.

Thing is, there’s plenty of ways blogs can help your business even if your audience isn’t reading your blog.

People are going to discover your business in one of a few ways:

  • They could type your name into the browser. But, chances are, if they already know your name, then they’ve already made their decision. They’ll either come, or go, but either way it’s an audience you’ve already captured. On top of that, they’re going to find you using keywords you probably had to pay to get a good position on.
  • They might have seen an ad you put up on the internet somewhere, maybe Google or Youtube. Ads are effective, but the problem lies in that ads are expensive – as soon as you’re out of money, the ads stop working.
  • Word of mouth through blogging and social media

Word of mouth is the hardest to produce, but the most profitable in terms of what you’re getting in return for the amount of effort and money you put in. Blogs provides a means for people to find you. Sure, you might have plenty of information on your website about your business, and that will do something to create traffic. However, Google indexes pages that have not been updated further back in the line. How often are you going to go back and “update” the same pages?

Whenever you add a blog post to your site, it adds another indexed page. Every indexed page has an opportunity to come up on Google when someone types phrases or words that are representative of what’s in the blog. This allows you to sort-of manipulate blog SEO by typing words that aren’t associated too much with your business, allowing you to effectively cross-pollinate your audience with another audience.

It also gives you something to talk about on social media. Blog posts about interesting topics, regardless if it has to do with your business or not, will pick up steam on social media’s largely millennial population. That’s not to say you can write about anything – I’d recommend always doing something pertaining to your business – but it gives you a bit of creative freedom when trying to come up with content.

 

  1. Encourage Customer Feedback

This one can be tricky because it isn’t contingent on you, it’s the people that support you.

One of the most powerful pages on your website is going to be the testimonial page.  Testimonials reveal to people the true nature of your product, and if other people are actually reaping benefits from it.

The problem lies in getting people to believe your testimonials. It’s obvious that a company will always put the people that talk big on their front page, and the lesser known ones will get pushed to the back.

This is where social media comes in. Because the content on social media isn’t not indicative of anyone in the actual company, people can take a more warm-hearted approach to the claims they see people making. With Facebook giving way to things like “Facebook Reviews, and LinkedIn’s similar platform of “LinkedIn Recommendations”, this has been a tried and practiced method of producing traction within your respective community.

Getting people to review your products can be difficult. The most obvious way to illicit this behavior amongst your consumers is to ask, but only if your product is ready for it. A simple email asking them their opinion on the product can kick-start the desire to write a review. However, if your product is less than stellar, it may not be a review you want.

Incentives can go a long way, but producing a product that listens to customer’s qualms and complaints will go even further. Let the product speak for itself – then all you have to do is ask.

 

  1. Pictures

This ties back into social media. Think about the way people use social media like Facebook. They scroll through endless conversations, advertisements and pictures. The only time they stop is when they see something interesting – maybe a friend finally graduated college and there’s a picture of them surrounded by people all throwing up their hat, invoking emotions within yourself to stop and stare for a while.
You need to do the same thing with your products. Pictures can speak volumes about your product in seconds, and social media gives you an outlet for millions to see it. The important thing is to stay relevant. And how do you do that?

 

 

  1. Know your audience

By knowing your audience, you’re able to build around their desires – which consequently is the same direction you should be taking your products (at least most of the time).

John Lee Dumas has talked about identifying your “business avatar”. That is, someone that is the ideal customer for your business. Dumas even goes so far as to name this person, developing a schedule for them and the hobbies they like doing. The better developed your “avatar”, the more you’ll understand your customer.

Something Snappii started doing recently is sending out surveys after we interact with our customers. This only works when you have an established base, but it provides an excellent example of what your audience thinks about when they think of your brand. You can ask really specific questions, like “Do you read our blogs?” to more general ones like “How did you discover us?” Either way, feedback is important and only lends to my first point of knowing your ideal customer.

Hey, do you know an awesome way to capture feedback?

 

  1. Build an app

Mobile apps can enable otherwise silent users to have a voice. By adding widgets like forums and FAQ’s, customers can interact with each other as well as provide direct feedback to you about ways you can improve your product. You can even create a form with survey questions and embed it into the mobile app to force users to complete the survey, but I don’t recommend this. The point is to get purely organic reviews – these will seem the most real and consequently will be the most effective at convincing new customers.

Snappii makes this easy by integrating widgets for every way a customer can contact you. Using our express app builder you can add:

  • Forms
  • Surveys
  • Forums
  • Frequently Asked Questions
  • Catalogs
  • Chat services
  • The list goes on!

Snappii’s Express App Builder is a DIY platform that allows anyone with zero-coding experience to try their hand at creating an app. Try Snappii out today for FREE and see how easy it is to boost your social marketing presence with a mobile app designed for your business.

 


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