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One of the variants of leading business, which does not require year-round participation – is seasonal business. It is clear that the profit can be expected only in certain seasons.
The big question of sea or mountain resorts owners, souvenirs or ice cream sellers – is how to make at least some money in the offseason. Snappii introduces some solutions for such ‘’seasonal’’ businessmen.
At first, it is necessary to allocate rationally all the profits in the month of income. There also must be a reserve fund for unforeseen or expected expenses.
Winter is the best time to improve marketing and advertising; it is the best time for developing an effective program to promote the establishment. Many managers use this period, especially to attract customers for the next season
That`s why, it is useful to store the contact details of their former clients – maybe some of them wants to visit their hotel in the coming year. Also there is a chance that someone wants to come in
the offseason.
As for stores offering seasonal symbols (for example, Christmas gifts), they can work all the year round, adding to its range gifts for various occasions (wedding, birthday, and so on).
So, a good businessman knows how to improve his business even in the offseason.
