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When developing a mobile application, be aware that its success depends on user buy-in. The importance of meeting the users’ needs follows from this. Owners of mobile devices download thousands of applications every day. So why are some apps so successful while the others are not? Here are some recommendations that will help you to increase the user buy-in of your mobile app.
That said, not everyone is for mobile. Many large enterprise organizations operate on some sort of a large legacy ERP or CRM system. So any successful app developer should keep this in mind. If mobilizing software essentially requires reprogramming from scratch, turn around and start walking in the other direction. Talk to your customer about what he seeks, and you can often find a better way of achieving this than trying to render a legacy system on a mobile device.
Another common mistake is the aspiration to “app-ify” everything. The point is that certain tasks are intended for mobile applications, and some are not. For example, mobile apps are a good solution for working offline and when you need the native device functionality. But some features are extremely complicated to operate on mobile devices. Therefore, before embarking on the development of mobile applications, think what services you want to make available and whether it would be acceptable and convenient for users on their mobile devices.
The ability to focus on the users’ needs and satisfy them is the major factor in determining the success of a mobile application. That is why any developer must carry multiple roles when creating a mobile business app.
– An executive sponsor who fights for the high position of his app among the others.
– A product manager who is making sure the app addresses users’ needs.
– An application marketer who explores the users’ needs in advance and then shows the benefits of the application so that the user could immediately begin to extract them.
– A developer who directly designs and builds an app.
– A tester who identifies potential bugs.
– A user experience tester who provides feedback for the further improvement of work.
All in all, when developing mobile applications, it is important to keep in mind the aspirations of the users and the myriad of roles you need to play daily.
