In addition to adopting new mobile technology as an essential component of any competitive business strategy nowadays, companies should also consider mobile technology as a channel of communication with their customers. This channel enables businesses to reach their clients and better understand their preferences, needs, and expectations.
When deploying mobile applications, companies are remaining at the front of their targeted audiences’ minds as mobile devices with mobile apps take hours from their daily lives. In fact, according to Harvard Business Review, the average person interacts with his/her mobile device 150 times a day.
Based on the 2014/15 Global State of Enterprise Mobility Report, customer loyalty and retention was cited as one of the most beneficial advantages of mobility in a business, cited by 28.6% of respondents, followed closely by improved sales results with customers, which was mentioned by 23.2% of respondents.
This way, customer-facing enterprise mobility promotes the company’s brand, optimizes company’s efforts, and contributes to the achievement of new areas of the market and total successful business development.
Customer-Facing Mobile Apps
One of the key benefits of customer-facing mobile apps is data analytics, which contributes to understanding personal preferences and users’ desires. Using the customers’ reaction and feedback, companies can determine the effectiveness of business and timely adjust their strategies.
It is worth noting that to get really useful reaction, mobile applications should be top-notch. It concerns user interface, app’s functionality, app’s convenience and other factors.
Such rapid mobile app development companies as Snappii can help in creating high-quality mobile business apps, thereby contributing to positive reaction of your customers and true and successful development of your business.