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Many business owners struggle with an idea whether they should have a responsive website that works across devices or focus only on building a native mobile app.
It’s a difficult choice to make since both options present advantages and disadvantages that must be taken into consideration when moving forward.
Responsive Web design is certainly the most affordable option for your business as compared to the development of a mobile app. Take into consideration the initial costs of redesigning your website to be mobile friendly, then the cost of occasional upkeep and upgrades.
If visibility in the search engines is an increasingly important part of your strategy to grow your business, then a responsive website is critical in helping grow traffic to your website. A mobile app lives in a closed environment and cannot be indexed by the search engines, which requires driving traffic to this app through alternate methods.
Native mobile business mobile business apps offer a wealth of advantages over a mobile website:
– Information is far more secure being compiled, encrypted and multi-level
– Local databases are available through on-device storage
– mobile business mobile business apps are able to function in offline mode
– Native mobile business mobile business apps are able to take advantage of the full device functionality such as camera and GPS
Native mobile business mobile business apps also have excellent potential for exposure in the app stores offering dynamic marketing, trending and analytics.
On the other hand, mobile websites have other benefits such as:
– Mobile Websites are instantly available
– Mobile Websites are compatible across devices
– Mobile Websites can’t be deleted
As long as mobile remains a relatively new frontier, the “app vs. web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.
