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Today we are experiencing a turning point in the evolution of B2B SaaS. But before we go further, we should probably first clarify these two terms. Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. And software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is typically accessed by users on a thin client via a web browser. SaaS has become a common delivery model for many business applications, including office & messaging software, payroll processing software, and others.
A tremendous growth of mobile business applications can be seen over the past three years, and this has led to such branch of the SaaS as the mobile-first B2B SaaS companies.
It is important to note that SaaS businesses fundamentally differ from their non-mobile colleagues. For today there remains a need of new indicators and analysis of the mobile performance.
A research study among 60 companies was conducted to get a more complete picture of the factors that have a particular impact on the well-being of SaaS as well as the current level of investment SaaS companies are making into mobile. Some of the conclusions emanating from this research were rather surprising.
– Mobile focused companies are growing 70% faster than those with a supplementary focus on mobile.
– Companies dependent on mobile applications spend a sky-high 60-80% of their total revenue on mobile product development.
– On average, mobile-only focused companies take 3+ months longer to develop their apps than companies with equal emphasis between web and mobile (6/9+ months).
– Cheap and quick mobile development runs the risk of being an ineffective waste of time and resources.
A clear conclusion is a positive influence of SaaS and its further growth in the B2B sphere. Snappii, an ultra-fast codeless mobile business app development platform, can help you to create a perfect business app for your company, which will optimize the workflow and attract more customers and revenue. Please visit our page for more information.
