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How to Prepare for a Successful Trade Show

How to Prepare for a Successful Trade ShowThe tips to lead your business to success at any trade show

Preparing for a trade show can be very scary. However, there are some tips to help businesses achieve success in this task.

1. Awareness. The more you know about the trade show, the better. Feel free to contact the organizers of the event and get the necessary details on the type of prospective visitors, the layout of the area, the display equipment, etc.

2. Goals setting. One of the primary tasks before the trade show is to put in place some realistic goals for your business and work out a plan in this regard. Discuss this with the team to act together and more effectively.

3. Self-presentation and promotion. Be scrupulous when choosing and organizing self-presentation measures. Make a stand-alone presentation board and be sure your company name and logo are bright and conspicuous. Be creative. Create a video or slideshow presentation and use TV monitors to display it. It is a great opportunity to draw more attention. Trade show giveaways and gift certificates always work great. Pay special attention to it.

4. Lead interaction and generation. You need to focus on building a long-lasting relationship with potential leads and prevent them from quickly forgetting about you. Be ready to follow-up with them as soon as possible. You need a lead collection, interaction, and generation system to be organized in this task. Mobile apps are the best tool for it. They are agile and convenient. You can instantly capture lead data and contact them.

Why Trade Show Lead Collection app is essential?

Snappii is a leading provider of feature-rich business apps. We certainly could not ignore such business activity as trade shows. This way, the Snappii team has developed the powerful Trade Show Lead Collection app. Paper-based way of lead collection is time-consuming, inconvenient, and does not guarantee qualitative results. The Trade Show Lead Collection app is an efficient and smart lead capture app with many other useful features. This app allows users to easily collect email addresses, phone numbers, locations, and other information necessary to generate leads and develop marketing strategies. Users can create events or trade shows right in the app, add participants to them and instantly follow up with the leads after the event (send emails and make calls). Usually, dealing with attendees’ badges is associated with a bulky lead-tracking device as well as dealing with business cards requires future time-consuming processing. Thanks to the Trade Show Lead Collection app users can use QR code scanning of attendee’s badges and take pictures of their business cards and conveniently store this information on a smartphone or tablet.

The Trade Show Lead Collection app is free to be downloaded in Apple App Store and Google Play. One more unique and great feature of this app as well as many other Snappii’s apps is its customization. We can use your existing familiar form of lead collection and add it right to this app. Contact us to discuss app customization.

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Choose a ready-made app template for my business and customize it in WYSIWYG Editor
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