Mobile technology is entering the farming industry to forever change it. Thus, a new mobile app was recently featured in New York Times – Farm Logs app -, which helps farmers collect and retrieve data. Farm Logs app allows farmers to keep track of seeding dates, rainfall, field yield, soil health – in other words, to monitor the most essential information of the given growing season. The mobile app has already won the hearts of over 70,000 row-crop farms of 100 acres or more in the United States.
How was the idea of the app born? In 2011, the uncle of Jesse Vollmar, one of the two app developers, was complaining about the family farm’s new data management software, calling it extremely difficult to use despite the training provided by the software provider. Mr. Vollmar spoke to his partner in a local website design business, and soon after they embarked on developing an app that could help his uncle and other farmers. Four years later, thousands of farmers worldwide use FarmLogs to record planting dates, watering schedules, crop yield, and keep taps on the other vital farming activities.
With apps developed to assist farmers, no longer do they have to travel to their fields, record such data in notebooks, and then input it into unnecessarily complicated software resided on a specific desktop computer. “The problem we’re solving is that the world needs to feed nine billion people by 2050, and we’re not going to get any more farmland,” says Jesse Vollmar. “We can help get more out of our natural resources, make our land more productive, lower the cost of food production and build a healthy viable technology business at the same time.”
Not surprisingly, numerous farmers are readily adopting mobile technology in their daily processes. Here is what Michael Morris, whose family farms 2,600 acres of corn, wheat and soy, says about Farm Logs: “We can do better nutrient placement decisions throughout the year with this technology. No other program really offers that.”
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