Author posts Alex Bakman

Trade shows have long been a fundamental aspect of business networking, providing companies with invaluable opportunities to showcase their products and services while connecting with potential clients and partners. However, the traditional methods of gathering leads, such as manual note-taking and exchanging business cards, can be cumbersome and prone to errors. In today’s digital age, leveraging mobile apps at trade shows has become a game-changer for businesses, streamlining lead generation and enhancing overall event success. In this blog post, we’ll explore the benefits of using mobile apps to collect leads at trade shows and provide practical tips to make the most of this cutting-edge technology.

Benefits of Using Mobile Apps for Lead Collection

1.  Efficiency and Accuracy : Mobile apps designed for lead collection eliminate the need for manual note-taking and minimize human error in transcribing contact information. With a few taps on their smartphones or tablets, exhibitors can effortlessly gather attendee details, ensuring a seamless and precise lead generation process.

2.  Real-time Data Access : Traditional lead collection methods often require post-show data entry, leading to delays in follow-up and potential loss of leads. Mobile apps enable real-time data access, allowing exhibitors to access and analyze leads instantly, thereby expediting their post-event strategies.

3.  Enhanced Lead Qualification : Many mobile apps offer customizable lead qualification options, enabling exhibitors to categorize leads based on specific criteria. This functionality ensures that follow-up efforts can be tailored to suit the level of interest and potential of each lead, resulting in higher conversion rates.

4.  Seamless Integration with CRM Systems : The majority of mobile lead collection apps can integrate directly with Customer Relationship Management (CRM) systems. This seamless data transfer ensures that lead data is automatically stored in the company’s CRM, simplifying lead tracking and nurturing processes.

5.  Multimedia Capabilities : Mobile apps often allow exhibitors to enhance lead collection by capturing additional data through multimedia tools. For instance, photos, videos, or audio notes can be attached to leads, providing valuable context and facilitating more personalized follow-ups.

6.  Real-time Analytics : Mobile apps often come with analytics features that offer insights into lead demographics, booth traffic patterns, and other key event metrics. This data empowers businesses to assess the effectiveness of their trade show strategies and make data-driven decisions for future events.

Tips for Maximizing Lead Collection with Mobile Apps

1.  Choose the Right App : Research and select a mobile lead collection app that aligns with your business needs and integrates smoothly with your existing CRM system. Test the app before the event to ensure it meets your requirements and is user-friendly for both your team and potential leads.

2.  Train Your Team : Conduct thorough training sessions for your booth staff to familiarize them with the mobile app’s features and functionalities. Confidence and competence in using the app will translate into a more engaging experience for visitors, increasing the likelihood of capturing quality leads.

3.  Offer Incentives : Encourage attendees to share their contact information by offering incentives such as exclusive content, giveaways, or access to special events. These incentives can be promoted through the mobile app to increase lead engagement.

4.  Streamline Follow-up Processes : Prepare your follow-up strategy in advance, including personalized templates and content that can be sent to leads directly from the mobile app. Prompt follow-up is crucial in converting leads into customers, so having an efficient system in place is essential.

5.  Promote App Usage : Create pre-event buzz by promoting the use of the mobile app on your website, social media platforms, and email campaigns. Emphasize the benefits of using the app, such as faster lead capture, personalized interactions, and seamless follow-ups.

Trade shows remain a powerful marketing tool for businesses, and leveraging mobile apps for lead collection can significantly enhance the overall success of these events. By embracing digital solutions, companies can streamline lead generation, gain real-time insights, and foster meaningful connections with potential clients. With the right mobile app and a well-executed strategy, businesses can unlock the true potential of trade shows as a platform for growth and success.

Snappii has created a mobile app to help sales people collect data at Trade Shows. It’s called Trade Show Lead Collection.

The Trade Show Lead Collection mobile app is a powerful and convenient way to capture lead data. Utilizing the app, business people can easily collect email addresses, phone numbers, locations and other information necessary to generate leads and develop marketing strategies. All the results will be instantly organized and available for use right from your smartphone or tablet.

Capture leads on the spot easily and quickly. There is no need to:

• wait for the end of the show and the organizers to give you the attendee’s list
• collect a stack of business cards and write notes on them
• spend days for adding all the data into your lead data base

Don’t lose a chance to convert leads into opportunities. Getting leads on the trade shows is no longer a problem!

Add contact data, scan the QR code in the attendee’s badges, take a picture of their business cards and store all this information on your smartphone or tablet. Follow-up with the attendees by instantly sending them follow-up emails and making calls right from the app, all while at the trade show!

Summary app features include:

• Speech to text
• Create events or trade shows and add participants to them
• Capture unlimited number of leads
• Sync collected data across multiple devices
• Follow up with the leads: send emails and make calls
• Scan and read QR codes on the leads’ badges
• Store data locally on device
• Capture leads offline at trade shows, exhibitions and events – no internet required
• Retrieve PDF forms of lead profiles, print or share them via email, network drives and other sharing options available on device
• Export the collected leads to Excel spreadsheets

Utilizing the Trade Show Lead Collection app you will have the following benefits:

• Generate leads, capture new info anytime and anywhere
• Create your own lead database on the spot
• Have captured data on all of your devices
• Process data quickly and easily
• Convert leads to opportunities by instantly following up with people
• Increase efficiency and data accuracy
• Save time, increase profit and reduce costs
• Keep your data safe from others
• Eliminate paperwork (collecting business cards, filling out paper forms) and go green

If you are not satisfied with our pre-built form solution, you can upload your own PDF form and 100% customize it to meet your specific business needs. Contact Snappii to bring your lead collection to the next level.