Author posts Alex Bakman

It’s hard to imagine the first communication between a Web browser and a server via the internet occurred almost 23 year ago. For many businesses, adoption of the web was slow and sometimes painful, but consumers were patient, awaiting opportunities that provided access to endless information, shopping and social networking would afford. However, with the advent and almost stratospheric rise of smart mobile devices, consumers and employees alike are no longer patiently waiting. They want access and they want it now. The demand for mobile mobile business apps is staggering and for businesses, embracing mobile app development is no longer an option, it’s a necessity. As organizations work through creating and executing an enterprise mobile app strategy, a key decision to be made is whether to build Native or HTML5 (web mobile business apps). There is even talk about Hybrid mobile business apps being an option. Each certainly has benefits and drawbacks, but ultimately, native mobile business apps simply offer the best overall user experience. In part 1 of this blog – we’ll take a closer look at the challenges of HTML5 (and Hybrid) mobile app development. Continue reading “Enterprise Mobile App Development – Native vs. HTML5 – Part 1” »

With almost 2 billion smart phones expected to be sold this year and tablets outselling PC’s by more than half, enterprise companies across the board will need to embrace a mobile app strategy to remain competitive. But there is a constant flow of conflicting information surrounding mobile app development and BYOD strategies and determining what’s needed to be successful can be a daunting task. In addition, rushing to jump on the mobile app bandwagon, some companies try to tackle every want and need at one time and within one app. This leads to an end product that is less than desired and in the wake of failed implementation, mobile app strategies can be abandoned altogether. Beyond obtaining the tools and resources needed to implement a mobile app strategy are the building blocks required to create a solid foundation for success. Reaching the goal of a clean, effective and successful enterprise mobile app strategy requires taking one well calculated step at a time and it starts from step one – understanding your business needs.
Continue reading “Creating an Enterprise Mobile App Strategy Step 1 – Understanding Your Business Needs” »

The Mobile App development challenge:

Building your enterprise mobile app for iOS, Android and HTML5 using the Snappii Platform is not the only concerns we have for you and your company. We also want to provide you advice to help ensure you effectively are able to market your app and encourage your customers to download and use it.

While I was at Apps World recently, I came across these 9 suggestions by Max Rabinovitc of ComboApp and felt you’d appreciate me sharing them with you.

“Like any other product, applications need the support of solid marketing copy and eye catching visual advertisements. Whether it’s via social media, right on the app store, or anywhere online, these materials are normally the first point of consumer interaction and they need to pique their interest.” Continue reading “10 tips to successfully launching your enterprise mobile app” »

While the number of SMART phones and Tablets continues to grow, many businesses are still left with the questions, “Does my business really need a mobile app?”

In a recent article on The APP Entrepreneur, Pratek Patel wrote on this specific question and offered these compelling reasons why it is important for your business to develop a unique enterprise mobile app.
Continue reading “7 Reasons Your Business Needs A Mobile App” »