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The Fastest Way to More App Store Views


If you’ve made an app, you’ve probably had an encounter with the app store. Regardless of which app store you’re working in, getting your name out there is hard. Especially when you have both stores featuring your competitor’s apps over yours.

One way to grab some attention is by making a preview video of your mobile app. Many people already know about the benefits of taking pictures to display an overlook of your mobile app, but you may be shocked to find the amount of mobile apps on the market that don’t have a video to showcase. It goes without saying that video is a powerful tool to steer your audience in the right direction – you can control what they see and show the flow of your app. Both stores allow you to display video, but the details are slightly different.

If you haven’t made a mobile app before, there’s never been a better time. Online mobile app editors like Snappii allow you to put together an app in days, not months, at a fraction of the cost of hiring programmers. Snappii works by snapping pieces of the app you would like to see in the finished product, allowing the user to create beautiful, and functional, mobile apps that will serve them for years. Because the online app editor is so accessible, it’s easy to update the mobile app whenever you want, ensuring that your creation is constantly in line with your business. Try it out today!

Both app markets have different guidelines for what you can and can’t do with your app preview video. Today we’re going over some of the more “headache” inducing ones.


Apple Store

Format – Format can be a bit tricky with iOS because depending on what device your potential downloader is using will determine what format the video needs to be in. iOS and the tvOS app stores sometimes share the same apps as well, so you also have to include a 1080p video for those users. These are the formats you need to upload for your app preview video:

  • 640×1136 mp4 (for iPhone 5 series)
  • 750×1334 mp4 (for iPhone 6/7 series)
  • 1080×1920 mp4 (for iPhone 6/7 Plus series)
  • 900×1200 or 1200×1600 mp4 (for iPad & iPad Pro series)
  • 1920×1080 mp4 (for Apple TV)

Store Guidelines – When it comes to uploading apps, Apple is usually the more difficult one to deal with. They have a certain “image” to preserve, and it restricts what you can do with the video significantly.

  • Device Specific
  • 15 to 30 seconds long
  • Mostly based on in-app footage
  • Not too salesy

For a lot of people, that last one is the difficult one. Basically the idea is to show the functions of your mobile app, not flat-out tell the user.

Thumbnail – The thumbnail is the picture that displays on the video before you press play. Apple refers to this as a “Poster Frame”.  There are some guidelines here, and keep in mind that the poster frame will only show up on the device itself, not Apples website.

  • Replaces the 1st screenshot in the app store
  • Needs to be a frame of your video (you can pick which one!)
  • Take into account that there will be a play button over the picture. Try to pick a frame that doesn’t have a lot going on, but still shows off the mobile app.

Call to Action – Call to action is exactly what it sounds like. As usual, the goal is to have a clear, time-driven call to action like “Download today!”. But there’s two small details I want to point out that stops a lot of people in their tracks:

  • You can NOT put your website address anywhere
  • You can NOT have a download badge of any type.

Again, Apple does this to preserve a certain look and feel that their app store provides. The only way to avoid it is to make mobile apps for the other guys, which will get uploaded to the Google Play store. Speaking of which…

Google Play

Format – Format for Google Play is a lot easier – basically anything that goes on YouTube can be used as the preview video. Unlike Apple, you only have a choice between two resolutions:

  • 1080p (1920×1080)
  • 720p (1280×720)

Keep in mind that having a video that can display itself horizontally will help with user immersion, and subsequently, retention.

Store Guidelines – Unlike iTunes, there’s no approval needed. This means you can showcase your app exactly how you wish to, and you aren’t limited by some of the tight restrictions Apple places along its guidelines. Also, keep in mind:

  • Make sure the video is easy to watch on mobile (avoid black bars on the side, try to go for horizontal orientation, ect…)
  • Use the fact that there’s no approval needed to your advantage. Test what works and what doesn’t!

Thumbnail – Just like the iTunes store, the thumbnail is the preview of the video the user sees without clicking anything on their page. The thumbnail has to be 1024 by 500 pixels to fit the dimensions of the frame. Also take into consideration that the “play” button will be right in the middle of the thumbnail, so try not to cover up important information in your video with that.

Call to Action – Again, because Google is less lenient in terms of what you can put on your page, they actually let you put your website – and we recommend it. Websites not only add credibility to your app, but they also lend into more conversions for your online business (if there is one). They also let you put a download badge. Since Apple doesn’t let you do either of these, take advantage of it on Google!


An App preview video can do wonders for promoting your app in a market saturated with many apps for the same industry. Image is everything. Even if you don’t have the best app on the market, people will still be attracted to it if you create the right image and show that you actually care about your product.

With Snappii, it’s easier than ever to upgrade your mobile app as your clients and users begin to use it. Because of the online editor, you can snap together features of the app you would like to see and create a prototype within seconds. All of it is possible for a fraction of the price it would take to hire programmers to create one from scratch. If you don’t believe us, try it out for yourself today, and see why Snappii is a leader in the mobile app creation industry.

Inspect Anything with Snappii


More and more businesses are turning to mobile solutions that can eliminate paperwork, save time and improve their workflow. Mobile apps have become a staple in industries that were previously restricted to the confines of a desktop, or in some cases a really, really tough laptop. Mobile reporting apps have been gaining popularity as a business tool due to their ease of use and their accessibility.

Snappii, a leader in rapid mobile app development, has produced a platform that is capable of creating a mobile app with zero coding experience. Use the features that you would like to see in your app as building blocks to create a toolkit that will make your business skyrocket in terms of productivity. Try the online editor out and see for yourself!

Telstra, a research firm, shows that 75% of small businesses are still reliant on traditional paper-based tools, spending an estimated $608 million a year on paper. The implications of this are huge. Not only does the actual paper incur cost to the business, but the process of printing on that paper isn’t cheap either. Errors, documents getting lost and inaccuracies due to handwriting constantly accompany paperwork as well, and yet they are still widely used in the workplace.

Mobile apps are the perfect solution, allowing users to combine whichever paper forms they need and consolidate them into a single mobile app that can perform the same functions at twice the speed. Business reporting apps are unique for every business, which is why Snappii has produced the Inspect Anything template which you can go back and modify to fit your needs. Here are some ways you can use this:


Home Inspection

Moving into a new home can be frustrating when the previous tenants leave remains of their occupancy. Home inspection apps can help to alleviate some of this pressure by creating a catalog of different facets about the home, and organizing them in an easy to understand manner. The biggest advantage is that the user can take photos, make notes about problem areas and record damage that the landlord may have not revealed prior to moving in. Photos coupled with the users own notes also ensure that the inspection can be done quickly and efficiently.

When the report is done, you can email a copy to yourself, and possibly the landlord. This will allow both parties to be in agreement with the condition of the house, ensuring that neither side gets a surprise at the end of the lease agreement. For a home inspection business, the report gets automatically archived in their personal cloud.


Fire Inspection

It’s easier to prevent an incident then it is to fix the consequences. Fire Inspection apps can help fire safety departments expedite the way they collect data and ensure that buildings reach fire safety standards. Like the other mobile forms, the filled-out form will be archived for later viewing.

Although we always recommend having the property inspected professionally, the mobile app can act as a precursor to a real inspection. With templates built around every form in the industry, it’s easy to find the one you need.


Any field inspection job

Inspectors from various industries have to deal with paperwork every-day. On top of the driving, it can quickly become a tiring task lugging around the every form and making sure that none of them get lost or damaged during the commute.

A mobile app can help the inspector by transforming that paperwork into a mobile form. Data collection will be a matter of pressing a few buttons on their smart-device and sending the completed form to their email. There’s even an option to upload the users own PDF, enabling them to include any extra documents that could be pertinent to the task at hand.


The biggest problem with having a mobile app for your business is the cost associated with creating, and later maintaining, such a sophisticated piece of software. In the past, these tools were reserved solely for the big companies who had access to teams of software engineers. More recently, the market has seen “app-shops” that will build a custom mobile app for you. This process, however, usually takes months, and can easily rack up a dent in the company’s savings. More often than not, when using that many resources for a mobile app, it’s difficult to see a desirable ROI.

Snappii puts the power in the user’s hands by enabling them to create their own mobile app using their powerful, zero-coding platform. The long task of putting together a mobile app can be reduced to minutes, and the cost brought down to a fraction of the original price. As a user, you also have access to our app templates, which are pre-made apps that you can customize to fit your needs. Or you can start it from scratch! Try it out today RISK FREE.

How Mobile Forms can save a life



Keeping a safe work environment can save a life.

The U.S department of labor began OSHA, the Occupational Safety & Health Administration, in 1971. In terms of workplace safety, this was a big deal. Accurate numbers were not kept at the time, but there were around 14,000 deaths every year in workplace situation. Since OSHA’s inception, workplace fatalities have dropped a staggering 62 percent, while occupational illness and injury has declined around 40 percent. Not bad considering OSHA was one of the first of its kind!

Mobile forms can help with efficiency when it comes to safety.  Because OSHA spreads itself across so many different industries, Snappii was able to utilize their standard practices to create the templates you can find in our editor. Inspecting heavy equipment, scaffolding, chemical hazards, and even lockout/tagout procedures can all become more efficient with the use of mobile forms. Mobile forms also provide supervisors the opportunity to keep track of diligent workers, and identify ones that aren’t.

No clearance until you finish Lockout/Tagout Procedures

If you have to service or perform maintenance on a piece of equipment that could potentially be dangerous, the machine has to be isolated and made inoperative. Most companies use a lockout procedure to ensure employees don’t skip this step. A tag, or lock, is fixed to the device to show that it should not be started again until the tag is removed.

Where do mobile forms come in? Mobile forms force workers to remove the tag from the machine before the work order can be accessed by prohibiting the worker from continuing until the required fields are recorded. Because you can check where the form is coming from, mobile forms also ensure that a specific employee serviced a specific machine. Managers will be happy to hear that mobile forms will get submitted right to their inbox – no need to clutter your desk with paper.

Safety against falling

Geronimo no-mo. OSHA’s reports state that injury and fatality by falling is the leading injury amongst construction workers. To avoid this, scaffolding, ladders, stairways – basically anything that gets you off the ground – is subject to rigorous inspection before use. Scaffolding, for example, has to be verified to support not only its own weight, but 4 times its maximum load.

Mobile forms can facilitate this process by making the inspection a breeze. The worker checking the scaffolding can fill out all necessary fields’ right in their smartphone. Want more details? It’s easy to add video and picture as a requirement to your mobile forms, ensuring that the best practices are being used to secure your employees while they work.

Training whenever necessary

Employee training is a surefire way to help your workers stay clear of workplace hazards. Another huge perk to having mobile forms is the ability to place videos and photos that can be used as tutorials. For example, if a new employee is doing the inspection for the first time and they cannot find a specific piece, they can use their mobile form to teach themselves. This makes training a new employee for safety inspections a breeze.

You can also use this same technology to teach your employees about new tools of the trade. Convert your mobile form to a mobile app with Snappii and you can add catalogs of videos available to your employees. They can see which employee is working where, what equipment is being used, the weather – any information can be made accessible.


A life is invaluable. Workplace safety incidents are on the decline, and utilizing the modern technology of mobile apps can make that number go down even further, and with less time spent actually doing inspections, than ever before. At Snappii, we want to enable every business to take advantage of mobile forms, which is why we offer a 14-day trial when you sign-up.

Put your creativity to use and create your own mobile app for your business today


Top 4 Online Mobile Form Builders


The secret’s out. Mobile forms are beginning to pick up speed. What once was reserved for the top companies, like General Electric, is now accessible to anyone. DIY app online builders have made way for a more affordable, easier to manage system that can work for nearly any industry. Forms are so dispensable, that people are even using them for one-time events.

Because the industry is home to so many different online form editors, we thought we’d go over each of them.

The Top Mobile Form Builders

GoCanvas is a software service that enables businesses to replace expensive and inefficient paper forms with powerful apps on their smartphones and tablets. Canvas enables users to collect information using mobile devices, share that information and integrate them with existing backend systems.

pronto logo

ProntoForms is a mobile workflow solution to collect and analyze field data with phones and tablets. Users can easily capture data and submit complete and accurate forms from anywhere in real time, even offline.

Pronto’s Form editor is probably one of the nicer looking ones on the market. They also have the benefit of having connectors for a lot of the small business software out there.


Easily create secure online forms, landing pages, surveys & more with advanced optimization features to increase conversion rates. Formstacks beauty is in their simplicity. The form editor is great for first time users who are intimidated by the idea of creating their first form. They also provide great analytic tools akin to those of Google.


Snappii makes custom mobile apps utilizing as many forms as needed. Mobile forms can be of any complexity, collecting data such as audio, video, GPS and more. Because Snappii’s form editor is so robust, it can be used for nearly any industry.

Just like Pronto, Snappii has a ‘template’ catalog of ready-to-use apps for nearly every industry. From Fire Extinguisher inspection to Night Club Sign-in, Snappii’s catalog has been the result of years of working with businesses all across the globe.

Because Snappii is a mobile app developer, their forms can go beyond the capability of traditional mobile form editors. As your business grows, so will your needs. Snappii compensates for this by enabling users to add ‘features’ to their forms. These can include company-wide reminders, JS/HTML Plug-ins, PDF editors and more. Try out our app editor today and see for yourself.

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