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Mobile apps have become the main focus of many businesses, from restaurants to the construction industry. Aside from the aesthetics, apps can work as a tool to streamline all facets of the businesses, helping them improve production exponentially. Traditionally, the cost of creating apps is very expensive, so it is difficult to retain a high ROI in the field.
Definition of ROI
Return of investment, according to Wikipedia, is the financial benefit an investor receives from a particular investment. ROI is a performance measure used to evaluate the efficiency of an investment, or to compare its profit to other investments. In the business apps world, measuring the ROI can help to increase such metrics as customer value, customer engagement and retention, audience engagement – the list goes on.
Measuring ROI in business apps
For a quick overview of the ROI for a certain product, one can use the development costs and the key performance indicator (KPI). KPI is a type of performance measurement. It is usually evaluated by measuring the success of a certain product, but this can differ across organizations. Some examples of metrics used in KPI are customer loyalty, the amount of defects and net revenue. Comparing the KPI and the development costs will give you a good idea on how effective your product has been in the market. Also there are multiple equations for mobile app ROI measurement. You can find some of them here.
Success does not have to include a lot of expenses. Snappii, a codeless app development company, allows anyone to create powerful mobile apps for a fraction of what it would take to hire a team of developers. Now, you can provide your business with a mobile solution that does not require coding or deployment. Snappii puts the power in the hands of the user, and enables them to make a complete business application in as little as a few hours, so they can see an improvement in their business in days. And we are sure that ROI of Snappii apps will be high. Try it right now!
Not long ago, custom mobile business apps were available only for large companies able to spend thousands of dollars to hire a team of app developers and designers. Some entrepreneurs still choose this path to mobile app development; others, having discovered codeless app development, build high quality mobile apps themselves, thus saving thousands of dollars and time. In fact, today any business owner can see how app development has advanced and become an active participant of this process. The DIY approach has firmly entrenched in the mobile app industry, and here are several reasons why it is here to stay.
Any company has a thousand of things to worry about daily, while growing competition is pushing them to produce better products and increase efficiency, thus lowering costs and reducing downtime. Business mobile apps are designed to assist them in these by simplifying and accelerating their operations and offering flexibility. One example of how enterprise mobile apps can be successfully utilized is when conducting inspections.
“The average iPhone owner in the US spent $35 on apps last year,” according to Sensor Tower, an app marketing company. Developer Economics survey has shown that “43% of enterprise app developers make more than $10K per month”. When you read the success stories of such app developing companies as Seriously, Grail, Evernote and Smule, you realize that everyone can build a unique mobile app which thousands of app users will rave about. You don’t have a large team or budget to start off. Thus, for instance, Seriously launched Best Friends with only 11 people and a very small marketing budget. The company behind the phenomenal CARROT apps is even smaller: it is actually just one self-taught man, Brian Mueller.
QR codes are two dimensional quick response codes that can be scanned by smartphone cameras to instantly pull up text, photos, videos, URLs, etc. Such codes can contain a huge amount of information, which makes them quite popular all over the world. Nowadays many businesses use QR codes as a means of marketing. “QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” says Mark Donovan, the Chief Marketing Officer at comScore, Inc.
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Transportation and logistics companies were among the first who started using mobile devices in their business. Now every transportation and logistics company can afford to use unique Mobile Apps to save time, improve customer service and make any operation more effective. Snappii offers powerful feature-rich apps for multiple operations. 
Now, every field service company can afford to use Mobile Apps to save time, improve customer service and make any operation more effective. 
Mobile apps are now one of the leading tools enabling modern businesses to improve internal operations, venture into new markets and provide new revenue streams. That being said, the app development industry doesn’t stand still and regularly offers innovative business apps and enhanced processes for the creation of even more advanced enterprise apps.
Now every company can afford to use Mobile Apps for quick and efficient inspections. 
Now every construction company can afford to use Mobile Apps to save time and increase productivity. 
