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Like most other industries, mobile technology has become a critical part of hospitality, allowing for fluid service, modern features and passive marketing. According to HT’s 2016 Lodging Technology Study, mobile engagement is one of the top expenditures for hotels in 2016.The sudden interest is no coincidence – mobile apps enables multiple perks for both the end user, and the business owner. With the flexibility of having your business in every smart phone, the mobile phone influence on the hospitality market will be game-changing.
Room Keys Go Mobile
Smartphones can even be used as room keys. After a user checks-in using the businesses mobile app, the virtual key is generated and used on the special sensors found in every hotel room door. Hilton’s “Honers”, an app created for the Hilton hotel line, allows its users to open doors at over 400 hotels. “With the digital key, we are making the guest experience even more seamless through our improved mobile app,” said Geraldine Calpin, senior vice president and global head of Digital, Hilton Worldwide.
Smartphones as a hub for room electronics
Mobile apps can turn every room into a digital playground. Guests can control things such as the TV, lights and sound systems. Or they can turn the air conditioner before they get back to the room after a long day at the beach. Hotels can also save money by eliminating the in-room telephone and enabling guests to use their app to contact the front desk. Some of these solutions can already be found in Hub, an app published by the hotel chain Premier Inn, based in London’s Convent Garden.
Virtual Tours on the go
Virtual reality tours have been increasing in both the housing and automotive industry. When restricted to the scope of a website, though, this technology can be limiting. Hotels can now offer powerful virtual reality tools within their apps that allows guests to visit the hotel from anywhere. With additional tools that allow users to rate certain hotel rooms, a hotel can gain publicity without spending a dime in marketing.
Today’s mobile solutions are an integral part of the hospitality industry. Learn more about mobile apps in the hospitality industry and try to create your own app yourself with Snappii’s codeless platform.
Mobile technology influences our lives to a large degree. The 2015 U.S. Mobile App Report notes: “Digital media time in the U.S. has exploded recently – growing nearly 50% in the past two years, with more than three-fourth of that growth directly attributable to the mobile app”. Mobile apps are taking over multiple 
The hotel industry is moving at a rapid pace to increase its reach to new and existing customers through social media. Mobile apps improve the quality of the customer service and make booking a hotel much easier.
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